Abstract

The modern tourist industry is strongly connected with marketing and its development in terms of forms and models analysing the dynamics in the factors determining personal satisfaction and experiences before, during and after the tourist activity. Tourist destinations use marketing as the main tool for analysing the tourist market, enabling them to determine potential consumers and the volume of their needs. This specific environment determined the creation of destination marketing organizations of (DMO), building the marketing policy of tourist destinations, as well as contributing to their promotion with the aim of attracting new tourists, increasing the average period of stay and satisfying all needs and desires in order to achieving pleasant tourism experiences.

Key words:tourism,destination,marketing,organizations,satisfaction.

Paper is available here: https://drive.google.com/file/d/1Ls6Q3yMGPgj6FlYw7MmcGqhwlKBc9okI/view