Abstract

The contemporary development of the tourism industry in Bulgaria is exceptionally dynamic and oriented towards the creation of new and competitively effective tourism products and services. Тhis situation is a good prerequisite for positioning the country on the European and world tourism market. For this purpose, the Ministry of Tourism has developed a new tourism zoning to support the specialization and proper positioning of the regions that have focused their development in tourism industry. Luxury tourism, as part of the current trends in the global tourism, also finds its application in the specialization of some of the newly created tourism areas. The influence of women, taking part of the management in some of the luxury hotels in the country, has its impact on the development of tourist areas, through the personal views and principles used in the creation of an innovative and sustainable tourism policy that satisfies and attracts more and more wealthy tourists.

Key words: women, Bulgaria, development, tourism regions, management, luxury hotels