Abstract

The relevance of the study is determined by the need to improve the application of Internet marketing in the management and distribution of travel companies, which would increase efficiency in their management. The aim of the study is to identify the specifics of Internet marketing, as well as the resources needed by travel companies to improve it to achieve positive changes in management and distribution. The study proves that the effective application of Internet marketing in the management and distribution of tourism companies, in particular hotel companies, needs to be developed on the basis of established theoretical statements, as well as on the best practices of leading hotel companies in the field. They are adapted according to the specifics of the resource provision of selected tourist sites in a specific tourist area and location.

Ключови думи: маркетингово управление,интернет маркетинг, туристически дестинации, обекти по спа туризъм, градски бизнес хотели 5 звезди.

Публикацията може да намерите тук: https://drive.google.com/file/d/1dwC_3OxjuzP1ExZoXC7mMpZVXrKt8FOc/view