Abstract

Nowadays, the issues related to the goals that the tourism organization should set and the new policy to which it needs to focus is especially relevant. In order to achieve them, it is necessary to develop and conduct various events that are within the competence not only of marketing managers, but also of those of PR specialists in companies and tourism destinations. The tasks set in the current report are related to external information, which is used by the media to create a story, which must fully reflect the credibility of the situation in a particular problem environment. Good practices have been identified in order to promote the opportunities for providing a healthy tourism product in a global health crisis in tourism destinations.

In such global conditions, in which markets are shrinking and the rules for tourist services related to the provision of a healthy environment are changing, health tourism finds an increasingly sustainable place among the product offerings of destinations, which in turn leads to the need for its professional promotion and competent communication with different audiences.

Keywords: PR, tourism organization, crisis, health tourism.

Публикацията е налична тук: https://drive.google.com/file/d/1dL0jOGAE5B7Entcown7QQsqKZcLj0KYb/view