Abstract

Bulgaria as a seasonal tourism destination develops specialized types of tourism to reach year-round and more intensive capacity of the specialized superstructure in the tourism regions of the country. According to the Strategy for Sustainable Development of Tourism in Bulgaria - 2014-2030, the country will focus on “diversification of tourism products and offer of thematic tourism products in the field of cultural heritage, contemporary culture, protected natural territories, health tourism, historical, sports, religious tourism, business and more”. In the context of specialized types of tourism, it is also necessary to identify the relevant sites offering those types of tourism, in which women's entrepreneurship can find a place. The report focuses exclusively on the opportunities for women's entrepreneurship in tourism in Bulgaria. In addition to describing the needs of women entrepreneurs, a review of available policy instruments was conducted. Therefore, a major question that arises when considering the entrepreneurial potential of women is what factors determine the entrepreneurial intention and success among them in Bulgaria.

Key words: women, Bulgaria, women entrepreneurship, specialized types of tourism, tourism products.