Abstract

The current paper explores the possibilities of professional growth in some cases of women entrepreneurs in the tourism sector of Bulgaria. Examined are the best practices of women entrepreneurs and managers of travel agencies, applying sustainable growth policies. Reviewed is also the product supplement of these agencies, related to the opportunities for product expansion. The aim of the study is to propose opportunities for product diversification by offering innovative touristic products and combining specialized types of tourism by some of the leading travel agencies in Bulgaria, managed by women entrepreneurs. The relevance of the topic is determined by the tendency of fast growing women-managed tourism enterprises and on the other hand – the need of satisfying consumers’ attitude of the modern tourist, by offering new, combined touristic product.

Key words: women entrepreneurs, tourism industry, MICE tourism, casino tourism