Financed by The Bulgarian National Science Fund – 2019 with reference number № КП-06-Н 35/11

from 18.12.2019

The study is also published in CEEOL:

https://www.ceeol.com/search/book-detail?id=1226622

 Resume:

The object of study in the current paper are the tourism regions in Bulgaria, registered according to the Concept for Tourism Zoning with specialized product profile (main and extended). The subject of study is the management of these regions of the registered and functioning 9 Destination management organizations (DMOs) in Bulgaria. The aim of the paper is related to the thesis that the marketing management of the tourism regions in Bulgaria can be improved by creating aninnovative approach to managing the regions, developed by an analysis from a study of existing activities currently carried out by the organizations. The thesis aims to prove that the creation of an innovative approach to the management of a tourism regions by the DMOs includes a process of research, analysis, matrices, algorithms and technological prescriptions – a basis for the future development of the tourism regions in Bulgaria, also of the priority specialized types of tourism.

The innovative approaches modeled in this way, including studies, analyses, algorithms and technological prescriptions, are the basis for the future development of the tourist regions in Bulgaria, as well as the priority specialized types of tourism.The created innovative model aims to support the improvement of the marketing management of tourism regions in Bulgaria by DMOs.

Key words: marketing management, tourism regions inBulgaria, DMOs, innovative approach