The Influence of the Events in Tourism

  • Автор : Проф. д-р Еленита Кирилова Великова
  • Дата : 10.02.2024

Abstract: The effect of globalization on tourism world-wide led to increased competition between the destinations in their search for optimal market position. In this situation events become an essential element of the tourist development of destinations, attraction of visitors, investments encouragement, image enhancement and the revival of local economy. For this reason, the main purpose of this article is to make clear this phenomenon from theoretical and conceptual point of view based on extended literature observation. The results of the review will help us to synthesize basic knowledge in the area of events, their influence on the destinations and strategies for positioning that are valid for both researchers and destination managers.

 

Full publication available here: https://scholar.google.com/citations?view_op=view_citation&hl=bg&user=WQTqsckAAAAJ&cstart=20&pagesize=80&sortby=pubdate&citation_for_view=WQTqsckAAAAJ:ufrVoPGSRksC

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