Abstract: The object of research in the current paper is the registered tourism management organizations in Bulgaria, popularly known in the world literature as DMOs. According to the Concept of Tourism Zoning, each region has a corresponding product profile in terms of main and extended specialization. The subject is related to the analysis of the marketing management in the tourism regions implemented by the registered DMOs in Bulgaria. The goal is related to the thesis that it is necessary to create an advanced model for management of the tourism regions in order to develop them and to ensure contemporary and sustainable tourism. The topicality of the study is conditioned by the need to improve not only the management of the existing DMOs, due to the fact that more of the described activities are not implemented, but also due to the need to create a brand and sub-brands of Bulgaria as a tourism destination.

Keywords: tourism regions, DMOs, management

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